Designing for Business Evolution
To evolve businesses, leverage technology and exceed customer expectations, organizations need more than a leap of faith. They need to design for it.
In this talk, I share how I’ve been using practices and principles from design thinking, lean and agile to help organizations design for continuous evolution and become experimental by design.
Designers routinely use methods such as hypothesis testing, customer journey mapping and enquiry to uncover and resolve complex challenges. But they fail to realize how those skills and capabilities can be leveraged beyond product development alone.
Through case studies and examples from the organizations I work with I showcase the value of design and designers. These organizations understand that design isn’t just about user interfaces and pixels — it influences everything. I share concrete tools and techniques that drive culture change and business performance, and challenge teams to rethink the role they can play in creating high performance organizations.